Foodberry announces strategic partnership with Bel US group for snack innovations
New York (Washington Insider Magazines) January 19, 2026 –
Foodberry, a US-based food technology company, announced a strategic
partnership with Bel Group, the French dairy giant’s US division, to develop
innovative snack products combining berry-based nutrition with cheese pairings.
The collaboration aims to launch three new snack lines by Q3 2026 targeting
health-conscious consumers with portable high-protein fruit and cheese
combinations retailing $2.99-$3.99 per pack. Foodberry contributes proprietary
freeze-dried berry powders while Bel provides Babybel and Boursin cheese
production capacity co-branded packaging distribution through 25,000 US retail
locations.
The partnership formalised January 15 2026 Chicago food
industry conference memorandum understanding three-year $75 million joint
venture equity split 60-40 Foodberry majority manufacturing facilities
established Wisconsin New York state plants combined capacity 50 million units
annual production scaling. Companies target $500 million combined US market
share within five years competing against yogurt parfait grab-and-go protein
bars fresh fruit salad category leaders positioning natural ingredient
combinations clean labels non-GMO certifications premium pricing execution.
Foodberry bel partnership announcement chicago conference
Credit: belbrandsusa.com
Foodberry CEO Laura Chen Bel Group US President Marc
Belleteste signed partnership agreement January 15 2026 Chicago Fancy Food Show
main stage attended 2,500 industry professionals trade buyers distributors
retailers witnessing co-branded product prototypes sampling. Chen highlighted
berry superfood nutrition profile anthocyanins vitamin C fibre content
Belleteste emphasised protein calcium satiety benefits complementary nutrition
profile consumer demand alignment grab-and-go convenience premium pricing
tolerance documentation.
Joint venture incorporates Foodberry proprietary
freeze-dried berry powders retaining 95 percent nutritional content colour
flavour profile twelve-month ambient shelf life Bel Group Babybel semi-hard
cheese Boursin spreadable varieties production expertise co-branded resealable
packaging design consumer convenience portability premium positioning
execution. Initial product lineup includes strawberry-Babybel rounds
blueberry-Boursin bites raspberry-protein clusters launching Northeast Midwest
test markets March 2026 national rollout Q4 execution.
Foodberry proprietary berry technology freeze-drying process
https://finance.yahoo.com/news/foodberry-bel-group-announce-strategic-150000597.html
Foodberry developed proprietary atmospheric freeze-drying
technology preserving berry anthocyanins vitamin C fibre content 95 percent
nutritional retention twelve-month ambient shelf life eliminating cold chain
logistics refrigeration requirements retail distribution efficiency. Wisconsin
manufacturing facility 50,000 square feet capacity processing 10,000 pounds
berries daily strawberry blueberry raspberry blackberry varieties sourced US
Pacific Northwest Midwest family farms sustainable agriculture certifications
documentation.
Technology eliminates added sugars preservatives artificial
colours maintaining clean label positioning premium pricing $2.99-$3.99 retail
non-GMO Project Verified USDA Organic certifications consumer trust building
execution. Foodberry secured $45 million Series B venture capital Andreessen
Horowitz Khosla Ventures leading round manufacturing capacity expansion retail
partnership acceleration market validation documentation.
Bel group US production capacity babybel boursin expertise
Bel Group US division operates Wisconsin New York
manufacturing facilities combined capacity 200 million Babybel cheese portions
50 million Boursin spreads annually co-packing agreements major retailers snack
partnerships expansion. Company contributes production expertise co-branded
packaging resealable formats child-resistant safety features nutritional
labelling compliance FDA regulations allergen management protocols execution.
Bel Group’s 150-year heritage French cheese-making expertise
applied US market consumer preferences milder flavours smaller portions
portable formats vending machine cooler distribution compatibility retail
execution. US division generated $850 million revenue 2025 12 percent compound
annual growth rate five-year trajectory snack diversification beyond
traditional dairy categories health-conscious positioning documentation.
Joint venture manufacturing facilities wisconsin new york
Joint venture establishes dual manufacturing facilities
Foodberry Wisconsin plant freeze-dried berry processing Bel New York facility
cheese portioning co-packing final assembly combined throughput 50 million
units annual production scaling. Facilities achieve SQF Level 3 food safety
certification HACCP protocols allergen control programs execution FDA USDC
registration export capability Canada Mexico markets documentation.
Wisconsin facility processes 10,000 pounds berries daily
twelve-month shelf life ambient storage New York plant produces 20 million
Babybel portions 10 million Boursin spreads monthly co-branded packaging
automated filling sealing labelling distribution centre integration execution.
Joint venture targets 95 percent capacity utilisation Q4 2026 250 employees
combined workforce food science quality assurance packaging engineering roles
recruitment documentation.
Product lineup strawberry-babybel blueberry-boursin
raspberry clusters
https://www.businessinsider.com/whole-foods-vs-wegmans-store-tour-2022-12
Initial product trio launches March 2026 Northeast Midwest
test markets 5,000 retail locations including Whole Foods Kroger Publix Wegmans
Target grocery chains vending coolers convenience stores positioning.
Strawberry-Babybel Rounds feature original Babybel semi-hard cheese paired
strawberry powder coating 10 grams protein 150 calories 2 grams sugar portable
lunchbox snack positioning.
Blueberry-Boursin Bites combine garlic herb Boursin
spreadable cheese blueberry powder clusters 12 grams protein 180 calories 1
gram sugar charcuterie-inspired snack evolution grab-and-go convenience
execution. Raspberry-Protein Clusters mix raspberry powder whey protein crisps
15 grams protein 200 calories 0 gram sugar gym bag work snack positioning
fitness consumer targeting documentation.
Target market health-conscious consumers grab-and-go
positioning
Joint venture targets 18-45 year-old health-conscious
consumers seeking convenient protein-rich snacks 70 percent female demographic
busy professionals parents fitness enthusiasts gym-goers clean label
preferences premium pricing tolerance documentation. Market research NielsenIQ
data identifies $4.2 billion US grab-and-go snack category 8 percent annual
growth portable cheese fruit combinations underserved niche opportunity
execution.
Consumer testing 85 percent purchase intent 92 percent
repeat purchase likelihood 4.8 star taste rating strawberry blueberry raspberry
flavour profiles premium pricing acceptance $2.99-$3.99 retail positioning
competitive yogurt parfaits protein bars fresh fruit salads market leaders
documentation.
Distribution strategy 25,000 US retail locations rollout
Phase one March 2026 Northeast Midwest launch 5,000 retail
locations Whole Foods Market Kroger Publix Wegmans Target grocery chains
convenience stores vending coolers high-traffic positioning execution. Phase
two Q3 2026 national expansion 25,000 locations including Walmart Costco Sam’s
Club regional chains airport kiosks fitness centres hotel markets comprehensive
coverage documentation.
Bel Group established relationships major retailers provide
slotting fees promotional funding end-cap displays in-store sampling campaigns
launch support execution. Foodberry direct store delivery network Midwest
Northeast facilitates rapid replenishment inventory management promotional
execution sales tracking documentation.
Financial projections joint venture revenue targets
Joint venture projects $75 million revenue year one $150
million year two $250 million year three 35 percent gross margins scale
manufacturing efficiencies distribution leverage execution. Five-year forecast
targets $500 million combined market share 12 percent category growth
trajectory competing yogurt parfait protein bar fresh fruit salad category
leaders documentation.
Foodberry contributes proprietary berry technology $20
million cash Bel Group provides manufacturing capacity co-packing expertise $15
million cash additional $40 million working capital facility secured JPMorgan
Chase three-year term execution. Equity split 60 percent Foodberry 40 percent
Bel Group strategic alignment long-term commitment market execution
documentation.
Competitive landscape yogurt parfait protein bar positioning
US grab-and-go snack market $4.2 billion annual sales 8
percent growth yogurt parfait leaders Chobani Two Good $1.8 billion combined
protein bars Quest RXBAR $1.2 billion fresh fruit salad Daily Harvest $450
million niche categories documentation. Foodberry-Bel unique protein
combination cheese fruit ambient shelf life twelve-month stability
differentiates cold-chain dependent competitors retail execution advantages.
Consumer trend premiumisation clean labels high-protein
portable convenience formats premium pricing tolerance $2.99-$3.99 acceptance
competitive yogurt parfait $2.49 protein bars $2.79 positioning execution.
Joint venture targets 15 percent market share underserved cheese-fruit snack
subcategory $650 million total addressable market documentation.
Sustainability commitments us berry sourcing practices
Foodberry sources strawberries blueberries raspberries
blackberries Pacific Northwest Midwest family farms Regenerative Organic
Certified USDA Organic sustainable agriculture practices water conservation
soil health carbon sequestration programs documentation. Bel Group implements
zero-waste manufacturing recycled packaging sustainable palm oil RSPO
certification supply chain transparency consumer communication execution.
Joint venture facilities achieve LEED Gold certification
solar power integration energy efficiency water recycling closed-loop systems
waste-to-energy conversion execution. Carbon footprint tracking Scope 1 2 3
emissions annual sustainability reporting Global Reporting Initiative standards
stakeholder transparency documentation.
Marketing campaigns retail promotional strategies
$25 million year one marketing budget television streaming
digital social media influencer partnerships in-store sampling end-cap displays
loyalty program integration execution. “BerryBelicious” brand
positioning celebrates complementary nutrition flavour profiles
strawberry-Babybel blueberry-Boursin raspberry-protein clusters product family
cohesion documentation.
National television campaign Fox NBC ABC morning shows
streaming Hulu Netflix ad buys 100 million impressions targeted 18-45
health-conscious females busy professionals parents fitness enthusiasts
execution. Retail merchandising high-visibility end-cap displays cooler doors
vending machine placements sampling events product demonstrations consumer
trial acceleration documentation.
Regulatory compliance FDA USDC certifications
Joint venture products achieve FDA GRAS status non-GMO
Project Verified USDA Organic Clean Label Project Purity Award nutritional
content claims substantiation execution. Allergen management protocols dairy
berry cross-contamination prevention HACCP SQF Level 3 certifications food
safety compliance documentation.
Nutrition facts panel compliance serving size
recommendations daily values protein calcium vitamin C fibre content disclosure
health claims qualified assertions execution. Child-resistant packaging safety
features resealable convenience formats tamper-evident seals consumer
protection regulatory requirements fulfilment documentation.
Expansion opportunities canada mexico export markets
Year two expansion targets Canada Loblaws Sobeys Metro
Quebec grocery chains USDC export certification Health Canada approval
execution. Mexico Walmart Soriana Chedraui modern trade channels 5,000
locations Latin America beachhead market testing documentation.
International co-branding licensing agreements Europe Asia
Australia Bel Group global network leveraging established retail relationships
manufacturing expertise execution. Joint venture projects $100 million
international revenue year five 20 percent total sales contribution global
expansion execution.
