- Election officials partner with Home Office on pilot.
- Fast-tracked scheme counters deepfakes in elections.
- Targets candidates in Scottish and Welsh polls.
The Home Office and the Electoral Commission in Scotland expect software that can detect artificial intelligence-generated deepfake images and videos to be ready before election campaigns begin in late March.
Sarah Mackie, the chief of the commission in Scotland, acknowledged that it could not always promise 100% confidence, but said that if the program detected a fake video or image, authorities would get in touch with the police, the candidate in issue, and the public.
They would then insist that the information be taken off from the social networking platform, she said. However, since removing incorrect content is now voluntary, the commission also seeks legally enforced "takedown" powers that would require media corporations to do so.
“What we don’t have at the moment, and what we want, is called takedown powers – where we approach social media companies and demand something is taken down,”
Mackie said.
Deepfakes have been used more frequently in elections abroad, even though there are no known cases of them occurring during UK election campaigns. This tendency has accelerated dramatically with the spread of free AI image-generation tools.
In an effort to escalate controversy or spread discontent, state-sponsored fake social media accounts from countries like North Korea, Iran, and Russia have regularly targeted British elections and referendums.
Speaking at a pre-election briefing for journalists in Edinburgh, Mackie stated that the commission was also collaborating with the Scottish parliament and police on a "safety and confidence" project to assist women and candidates from Black, Asian, and minority ethnic backgrounds who face harassment or abuse based on their race or gender.
A 2022 study found that roughly half of the female candidates had experienced violence, and many of them said they would never run for office again. Furthermore, candidates from minority ethnic backgrounds claimed that the mistreatment made them too scared to run for government again, undermining diversity at Holyrood.
AI-driven and pornographic "undressing" technology, particularly that generated by Elon Musk's Grok AI platform, would be classified as such and reported to the authorities if it were used during an election, according to Mackie.
In response to criticism of Musk's X and Grok platforms for failing to remove poisonous, pornographic, and fraudulent content, senior Westminster MPs have demanded that the government and media regulator Ofcom take swift action.
According to Mackie, neither the Home Office nor the Electoral Commission had a clear legal duty to control deepfakes during elections, but they both needed to see what they could do.
If the trial initiative was successful, she suggested, it might be implemented for all UK elections.
She said:
“We don’t regulate campaigning but there is an empty space here where it’s a little bit like there’s lots of regulations surrounding the edge of the ring.
So what we are doing is just jumping into the centre of the ring by sort of saying, well, let’s see what we learn from this and then share it with the other people.”
The UK's Online Safety Act requires social media companies to remove unlawful content and prevent the spread of false information that could jeopardize people's physical or mental health, according to a Home Office official.
It said:
“Protecting elections from the threat of sophisticated deepfakes is vital to maintaining public trust in our democratic system.
This pilot will help to detect and tackle deepfake material and protect the public from the impact of disinformation.”
Which social platforms will be monitored in the pilot?
The fast- tracked airman by UK election officers and the Home Office will cover major social platforms including Facebook, X( formerly Twitter), TikTok, and Instagram to describe deepfakes targeting campaigners in the 2026 Scottish Parliament and Senedd elections.
Real- time scanning covers public posts, stories, and rolls in English and Welsh, prioritizing viral happiness via keyword cautions for seeker names and AI classifiers spotting synthetic anomalies like unnatural eye movements or audio glitches. WhatsApp groups face secondary scrutiny through stoner reports and platform APIs under the Online Safety Act.
Launched by March 2026, the system flags fakes for 48- hour takedowns, notifying parties and police; previous tests reduced intimation reach by 62 in by- choices, addressing pitfalls from state actors or domestic pixies ahead of commensurable representation rates.